Click here to see final PROTOTYPE
My friend Randy, who is a co-founder of Unus Mundus, reached out to me to help give the current website a design renewal. Unus Mundus collaborates with artists to provide amazing art, music, fashion and events. Half of the proceeds go to the charity chosen by the artist who we are promoting.
UX Designer
Conducting interviews, wireframing, prototyping, conducting usability studies, iterating on designs.
5 months February 2022 - June 2022
Adobe XD
<aside> ⚠️ THE PROBLEM Through the website, users have difficultly in understanding what the brand does. Design elements are inconsistent and does not build trust in users. Lack of product photos and information increases barrier to purchase a product online.
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<aside> 🎯 THE GOAL To rebuild the website so that users can understand what the brand does at first glance. Consistent design that leads to increased trust and brand affinity in users. Improved product pages that decrease barriers to purchase online through the site.
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<aside> ✅ IMPACT Improved usability based on usability tests.
****Great feedback from client: ”That looks f**king cool. Yes, that’s exactly what I want.” - Founder
Expected Impact on Launch: Increased branding awareness, sales and cart conversion rate.
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I found 5 users to go through the website and think aloud their impressions and what they find hard to use or understand. Based on this I summarized the following findings:
I don’t quite understand what they do. Are they a fashion brand? I think it is good that they donate to charity though. - User A
I want to see more photos of the products or at least bigger photos but when I click on them nothing happens. - User B
Is this brand really legit? It looks a little amateur. - User C
